We’re people, just like you.

Our origin and philosophy

JWR was built on a simple but powerful belief: that financial success is not just about wealth, but about living a meaningful life.

It’s about understanding the dreams, challenges, and values that drive each of us, and supporting our clients with personal advice for every step of the journey. Our logo is more than just a mark. Inspired by those who came before us, it represents generations of dedication to helping people achieve financial security and live lives of purpose.

JWR stands for something bigger than a name – it reflects a legacy of care, of relationships built on trust, and of putting people first. We carry forward this tradition, with a commitment to guiding our clients toward financial futures that align with their deepest aspirations. Because the end of the day, it’s not just business. It’s about people serving people.

Our Team

JWR Group
Founder | Certified Financial Planner

Time, effort, and attitude are the ingredients that will determine who and what you become – a philosophy that has guided me throughout my career. After earning my degree in 1990, I gained experience across the financial services industry before starting JWR in 2003 with a simple goal: to provide independent advice that truly makes a difference. I believe financial planning is about more than just the numbers – it’s about building lasting relationships and guiding clients towards financial security and peace of mind.

Johnnie Roelofse, CFP®

BEcon, PGDip (FinPlan)
JWR Financial
Director | Certified Financial Planner

I’ve always had a deep appreciation for investments and the role they play in shaping financial futures. My career started at Sanlam in 2005, and in 2007, I joined JWR Financial Services, where I focus on Investment Planning and Risk Management. Completing my CFP® as a top achiever was a big milestone, but what truly matters is applying that knowledge in a way that makes a real difference in my clients’ lives. Outside work, you’ll find me out for a run or behind the braai, enjoying good company.

Phillip van der Merwe, CFP®

BCom, PGDip (FinPlan)
JWR Financial
Director | Certified Financial Planner

I’ve been in the financial services industry since 2013, starting my career as a representative at Absa Bank before taking on the role of technical analyst at Attooh Financial Services. After relocating to Cape Town, I joined JWR Financial Services, where I now serve as a Certified Financial Planner and Director. Inspired by my father and grandfather, both lawyers, I discovered my true passion for working with people. For me, trust isn’t just a word - it’s the foundation of meaningful relationships. Beyond my work, I enjoy exploring spending time with my family and sharing sports and a braai with friends.

Marinus Lanser, CFP®

BCom, PGDip (FinPlan)
JWR Financial
Investment & Economy Specialist

I started my career in accounting, earning my BCom and Honours degrees at the University of Pretoria before completing my articles at EY. After that, I had the opportunity to work in the firm’s Orlando, USA office before transitioning into wealth management. For ten years, I worked as a financial planner at Citadel before joining JWR in 2009. Today, my focus is on pure investment planning. Outside of work, I enjoy hiking, traveling, and spending time by the ocean. I also write JWR’s weekly financial blog, sharing insights to help clients navigate the markets.

Gium Marais CA (SA)

BAccHons
JWR Financial
Certified Financial Planner | Practice Manager

My journey into financial planning started with curiosity - what started as a personal pursuit to financial freedom evolved into a genuine passion for helping others navigate their own financial journey. As a financial planner, I enjoy working with young professionals and small business owners. For me, building a collaborative relationship with my clients is the key to a successful long-term partnership. Behind the scenes at JWR, I also oversee operations and marketing. Things that make me happy: time with friends and family, escaping to places with no wifi, a good cup of coffee, a great glass of wine, seeing people gain confidence in their financial future.

Jana Taute, CFP®

BCom, PGDip (FinPlan)
JWR Financial
Certified Financial Planner

My 30-year career in financial services covered diverse roles in various specialist areas. In this next chapter of life, the focus is on partnering with clients to support their financial wellness goals. This is fulfilling a dream of work with deeper meaning, purpose and connectedness with a particular passion to guide women on their journey to financial independence. I am committed and excited to provide a differentiated service offering supported by a deep and broad set of qualifications, skills and experience. Through the JWR Group platform, I strive to have a meaningful impact in the lives of clients.

Hannelie Groenewald, CFP®

BCom Acc (Hons), Chartered Accountant (SA), Chartered Financial Analyst®, PGDip (FinPlan)

Independence

Our advice is unbiased and in best interest of our clients.

Care & Diligence

We care about the details and are committed to our clients’ success.

Transparency
& Clarity

We believe in clear & honest communication.

Integrity
& Fairness

We do what is right, always.

Respect &
Collaboration

We listen, we respect, we act together.

Committed to making a difference

JWR is about people, and using our knowledge and resources to make a real impact. We believe in giving back, not because it’s a corporate checkbox but because it’s woven into the fabric of who we are.

The Robertson House
Our commitment to serving people goes beyond the walls of our offices. We’re actively involved in causes that touch our hearts — from supporting education and sports to reaching out to people facing disability. We don’t just talk about responsibility; we live it.
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